Credit Suisse
January 4th, 2011
Intellectually demanding projects are not always coming our way but in april 2010 Credit Suisse ...
Archive / Cadbury
Cadbury
Experiential website for Britain’s most well- known chocolate bar – Cadbury Dairy Milk.
Our role:
HyperHappen says ‘To deliver work, we have relationships in place with the best production companies, locally and around the world.’ Well, our role was to be their beloved partner in crime. As such, we created the full online experience; starting with concept development, art direction, 3D animation and flash production.
Challenge:
How do you continue the saga of what is arguably the worlds most famous gorilla? And then, take it one step further online? Our mission was to create a natural habitat for the Cadbury Gorilla and its follow-up campaigns, which all promote the great tasting chocolate bar – Cadbury Dairy Milk.
Solution:
Meet the longest url ever produced at North Kingdom. Introducing ‘Glass and a Half Full Productions’ – www.aglassandahalffullproductions.com. Inspired by the delicate history and heritage of Cadbury’s chocolate production, the user can experience a fictional facility from a first person perspective and discover why the chocolate tastes so great. To keep visitors interested, a small challenge is embedded in the walk-around experience.
Target group:
Young men and women with a liking for chocolate bars made from 100% natural dairy milk and organic African cacao beans.
Partners:
Deadmono (sound production)
Highlights:
The FWA ‘Site of the Day’ June 2008.
