Credit Suisse
January 4th, 2011
Intellectually demanding projects are not always coming our way but in april 2010 Credit Suisse ...
Archive / Coke Zero – Impossible Made Possible
Coke Zero – Impossible Made Possible
Following the success of the Coke Zero Game we were once again approached by Coke to create a digital experience around their new pan-european campaign.
Changing their communication from ”… as it should be!” into ”The Impossible Made Possible” Coca – Cola Zero wanted to position themselves as a brand that makes anything possible.
Our Role:
Working directly with Coke we handled strategy, concept and execution.
Challenge:
The challenge was to continue to build the brand and create loyalty in order to drive home the intrensic message of ”Real Taste – Zero Sugar”. Also, integrating our digital campaign with the TVC about a guy in a impossible situation, developed by Grey Copenhagen, was important.
Solution:
We were inspired by the TVC that was created by Grey and we wanted to develop a backstory of the Coke Zero SWAT team that comes to the poor guys rescue when everything seems lost and a good ending appears impossible. Our solution was to create a rich online story about the secret headquarters of the Coke Zero SWAT team. A hidden and well-kept base camp where a team of super women are identifying and rescuing guys that end up in impossible situations, because they are just guys…
A digital platform to support the main experience was created consisting of a Facebook fan page, a YouTube channel and a rich media banner campaign.
Partners:
Dreamfield, Dinahmoe, Artopod, Isotop
Highlights:
FWA Site of the Day
Rolled out in over 20 markets/languages
