Credit Suisse
January 4th, 2011
Intellectually demanding projects are not always coming our way but in april 2010 Credit Suisse ...
Archive / GE Augmented Reality
GE Augmented Reality
As part of the GE Smartgrid project that we created with Goodby, Silverstein & Partners, we were asked to look into the possibilities of an augmented reality web piece, to let the user experience wind turbines and solar energy. After a couple of weeks of R&D we had concepted two executions and lots of small details that made this project such a success.
Challenge:
The big challenge was to find the right technology to make the execution both nice looking and responsive – as well as make the augmented reality piece interesting and entertaining for the user. And there were lots of small technical challenges, such as finding the right marker.
Solution:
After experimenting with Alchemy and some other 3D engines, the final solution was created with the FLARToolKit and Paper Vision. A hatch similar to one used in a pop-up book made the solar and wind energy animations come alive in the user’s hands. Interactive touches like the wind turbines being accelerated by blowing into the microphone on a computer, which in turn lit up the lights in the house, and an interactive soundscape added to the experience.
Target group:
American energy consumers connected to the giant domestic power grid.
Highlights:
The first ever interactive commercial augmented reality piece. Featured in more than 100 newspaper articles and blogs, e.g New York Times, Wall Street Journal and Popular Science. Over one million people watched the AR demo video on YouTube.
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