Credit Suisse
January 4th, 2011
Intellectually demanding projects are not always coming our way but in april 2010 Credit Suisse ...
Archive / GE Smart Grid
GE Smart Grid
Just before Christmas 2008, one of our favorite partners Goodby Silverstein & Partners asked us if we wanted to collaborate on a project for their new client – General Electric. With the project launching in connection to the Super Bowl in just a few months, we were happy to team up with them to create this nice little 3D art website.
Challenge:
How do you explain complex technology to an average person that can help us all save the environment? The technology is called The Smart Grid, which basically is an energy system that knows when you need energy – as well as when you don’t.
Solution:
What we did was create a 3D world where the complex system came to life right before the user’s eyes. By inviting the user to interact with the system, the user could instantly see the results of how the Smart Grid helped save energy.
Target group:
American energy consumers connected to the giant domestic power grid.
Partners:
Visual Arts (3D partner)
Highlights:
Cannes Cyber Lions – bronze
Clio Awards – silver
FWA Site of the Day
FWA Site of the Month (February 2009)
FITC AWARDS – Best in Show 2009
FITC AWARDS – Best Experimental Flash 2009
FITC AWARDS – Best Flash Visual Design 2009
Creative Review Annual Awards
CEBA Award
Buzz Award
Platinum PR Awards – Finalist
One Show Interactive, Interface Design – Bronze
One Show Interactive, Corporate Website – Silver
Art Directors Club Website, Product/services promotion – Gold
