Credit Suisse
January 4th, 2011
Intellectually demanding projects are not always coming our way but in april 2010 Credit Suisse ...
Archive / JC Penney
JC Penney
Inspired by the iconic, cult classic film ‘Breakfast Club’, American retail giant JC Penney turned the essence of the movie into a web campaign in 2008.
Our role:
Production partner to Advertising Agency of the Year 2007, Saatchi NY, to create the online experience of the JC Penney back to school campaign ‘Get That Look’. Involved in concept development, film production, post production, design, flash and 3D production.
Challenge:
Create an interesting and engaging interactive storytelling experience for four of the main characters in the Breakfast Club-inspired commercial.
Solution:
What started as a four-day shoot in South Central, Los Angeles with director Justin Francis, two months later became four entertaining interactive stories of Decree, White Tag, Fabulosity and American Living – where the users not only could play a unique game of each character, but also change the way each story could end. A product-focused, yet highly entertaining web experience that made it easier for American youth to look cool after their summer vacation was over.
Target group:
American high school kids.
Partners:
HSi Productions (film production), Visual Art (film and post production), Tenmusic (sound design)
Highlights:
The FWA ‘Site of the Day’ July 2008.
