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Mentos Kiss Fight

A flirt with beat ’em up classics where fighting has become kissing and fresh breath is king.

Our role:

BBH London presented us with a concept idea, which we refined together with them. We continued to work closely with BBH as we developed the game logics, graphic design, 3D animation, sound, casting, film and front-end programming.

Challenge:

Our task was to create an engaging game with humoristic references to classic beat ’em up games. The goal was to make it fun to play for visitors that didn’t necessarily need any previous experience from games of that particular genre.

Solution:

The game we created consisted of a classic three level tournament, wrapped up by a short video with live action storytelling. Advanced moves with special effects were triggered by taking products from the customer brand. At the end of each fight there is a final move in enriched 3D that demonstrates There’s nothing like a Mentos kiss.

Target group:

Primarily 18-24 year olds of both genders.

Partners:

Dreamfield, Rallymedia

Highlights:

FWA Site of the Day during the first week after launch.

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