North Kingdom

The Great Piggy Bank Adventure

Our Role:

We developed the online concept in close collaboration with Walt Disney Parks and Resorts Online. North Kingdom did the model making, filming, post-production, 3D art and the programming in collaboration with some of our favorite partners.

Challenge:

Making financial planning a fun and interesting concept, finding the right balance between game play and realism.

Solution:

The Great Piggy Bank Adventure is an online browser-based board game in which up to four players guide their characters of choice on their way to their dream goals. The journey goes from the safe village of Fiscalville, through the wild jungles and finally to the busy Fat City.

During the game, players visit Luciano’s shop where they learn to spend wisely and also experience how the Wolf makes prices go up with his Howl of Inflation. In order to earn enough money to reach their set goals, players answer financial trivia questions and invest their money in the three piggy banks; Mellow Yellow, True Blue and Red Hot.

Each of the three levels ends with a mini-game challenge where players can show their skill and hopefully get all the way to their dream.

Target Group:

This was launched together with an exhibit with the same name at Innoventions at the Epcot theme park in Walt Disney World, Florida. One target group was visitors to the exhibit who could expand their experience online, but the game should also work as a stand-alone piece, targeted to English-speaking children from  8-14 years old – as well as their parents.

Partners:

Dreamfield, Direktörn & Fabrikörn, Paregos, Mindfunk

Highlights:

Best Game Site, Web Award 2009
Outstanding Achievement Awards in both Games and Financial services categories. – Interactive Media Awards competition for 2009
Bronze award in the American Advertising Federation’s 2010 ADDY Awards
Outstanding Website Award – Internet Advertising Competition

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