Credit Suisse
January 4th, 2011
Intellectually demanding projects are not always coming our way but in april 2010 Credit Suisse ...
Archive / Toyota IQ – Virtual Testdrive
Toyota IQ – Virtual Testdrive
Our brief was to create a micro-site experience for the new Toyota iQ and to localise it for the European markets before the sales launch.
Our Role:
North Kingdom lead the campaign from concept through to full production.
Challenge:
Create a simple, iconic and engaging experience that will increase the curiosity of the five capabilities of the iQ among young urban city dwellers.
Solution:
The solution came about whilst playing around on the Wii! Mario Kart was our inspiration; a virtual test drive was born in a stylish racing game manner. The virtual test drive empowers the user to experience the five main iQ features from a test drivers perspective. We designed five missions within abstract environments that expressed the topics flexibility, agility, safety, technology and ecology. The goal was to enrol users to sign up for the beta-test drive
Target group:
We wanted to inspire young urban city dwellers to take a peek at Toyota’s new iQ.
Partners:
David Sjölander , 3D Digipunk, Illianced, Isotop, Ben Lukas Boysen also known as HECQ.
Highlights:
We produced a smooth driving simulation by merging the real-time papervision 3D car with pre-rendered back and foreground images. FWA as ‘Site of the Day’ 5th February 2009.
