The Great Piggy Bank Adventure
May 15th, 2009
Create a fun and engaging educational game...
Archive / Victoria´s secret pink panty poker
Victoria´s secret pink panty poker
Working alongside Crispin Porter + Bogusky, we were responsible for bringing their Victoria’s Secret PINK campaign idea to life on the web. The theme of the site was a cheeky tie-in between sexy Victoria’s Secret lingerie models and poker, a game that in the past few years has grown immensely popular.
Our Role:
We managed the entire production process, from conceptual design work, to final artwork, animation, programming and photography. Working closely with Crispin Porter + Bogusky, we ensured their vision for Victoria’s Secret was delivered to the highest online production values.
Challenge:
Our toughest challenge was in making the site feel alive, without having the luxury of using video footage. In addition, the site needed to be accessible, intuitive and easy-to-use for all visitors – not just poker fans.
Solution:
Using the highly visual nature of the assets we had available to us, we created a vibrant 5-card poker game that brought together the models and showcased the underwear range in a fun environment. The game is presented in first person view, with each hand won or lost, an item of clothing is removed, revealing a piece of Victoria’s Secret PINK.
Target Group:
Broad target group – fun-loving American women (and men looking to buy gifts).
Partners:
Tryson
Highlights:
The site spread like wildfire, attracting more than 500,000 eager visitors in the first two weeks.
Clio awards – Bronze
One show – Bronze
Cannes cyber Lions 2006 – Finalist
