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May 15th, 2009
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Archive / Vodafone Journey
Vodafone Journey
How do you tell the story of one of the world’s largest mobile telecommunications companies? That’s the question Vodafone Group posed when briefing us on their latest project – a personal and interactive presentation intended for both internal and external communication.
Our Role:
Working closely with Vodafone, our task involved conceptualizing, developing and production of the entire presentation – from sound through video and 3D animation.
Challenge:
The story of Vodafone is as rich as it is diverse. Our challenge was to tell this story in a compelling and visionary manner, without losing sight of the key points and milestones along the way. The presentation needed to appeal to many different audiences, with many different needs – there was a huge task ahead! Following our success with Vodafone Future Vision, there were even higher expectations from both the client and consumer to deliver something even more extraordinary.
Solution:
To create an experience that truly conveys the Vodafone Journey, we aspired to produce an interactive rich-media presentation. Leading the audience through a six-part story, we developed a structure that, on the surface, appears to be a short film. However, at each juncture in the sequence, the viewer can choose to explore the section in greater detail. Doing this gives the presentation depth, and aids in the understanding of each area with further content.
Target Group:
Potential and existing Vodafone clients from around the world. Investors, employees and anyone interested in the world’s largest mobile operator.
Partners:
Without the help of our partners this project would have been impossible: Dreamfield, Tryson, Moxicode, Rävetofta, Håkan Moberg Photography, Snoweb, Magoo
Highlights:
FWA Site of the Day
FWA Site of the Month
London International Awards – Finalist
