The Great Piggy Bank Adventure
May 15th, 2009
Create a fun and engaging educational game...
Archive / WWF
WWF
In a very close collaboration with the agency (Ogilvy Bejing), we were responsible for creating the framework, introduction and game element of the site, as well as the design guidelines for the remaining elements which were built by the agency.
Challenge:
Answering questions about the environment, feeling that you make a difference and that knowledge is power – at first glance, this proposition doesn’t sound like too much fun….
Solution:
Add Dr. Panda, three evil monsters, guns and ammunition – and it’s a whole different story!
Dr. Panda needs you to help him protect our planet by answering the questions correctly and sucking the energy from the three monsters threatening to kill our earth – the Pollution Demon, the CO2 Emitter and the Energy Waster.
Target group:
Chinese school children between 9-12 years old.
Partners:
Therese Larsson, illustrator
Thom Vaughn, sound design
Highlights:
Reached goal of registered visitors to the site.
Shortlisted for One Show
Spikes Asia Digital Silver Spike
