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April 1st, 2011

Filming for Volvo XC Travels

During the past 2 months we have been working on a campaign for Volvo together with Forsman Bodenfors. We created an online guide with the 25 most spectacular winter adventures in Scandinavia and part of the task was to produce 5 movies from 5 of those destinations, so me and Riccardo Tagliabue + our 5dMii’s and our driver Pär Stålberg went on the road for a fantastic 2 week adventure.

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We had only a couple of days per location, during that time we had to shoot and edit. There were all places where we had never been… Google Maps street view came very handy to us to get some insights before hand.
We had visual references in mind and we put together some storyboards but mostly for the visual tonality of the films. We really didn’t know what we were going to shoot. Most of the time you had to follow your instinct and being very responsive to what was happening around you to recognize an interesting situation to portrait.
We had also the privilege to test our gear in real extreme conditions. -37 C in the middle of Lappland where quite demand full for us for the cameras and lenses. We were also surprised how the small go pro camera has resisted to diving in the waters of norway, being trampled by dogs and sledges and instantly becoming a piece of ice after being covered with water during the fishing in the Ammarnas movie.

We had never been to any of the destinations and there wasn’t any time for scouting, so Google Maps street view became a great research tool for us to use before we went to a new location. The schedule was tight, we only had a couple of days per location so we started early every morning, shot the material we needed during the day and then went back to our hotel, edited and graded our material and then sent it to the client fore review. The following day we travelled to a new location and shot and edited again until it was time for the next place. For 2 weeks we were on the road, experiencing how beautiful Scandinavia really is – from the flat land of Denmark, to the high snowy mountains in Norway with its beautiful fjords to the snowy crispy landscapes of northern Sweden.

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One big concern was the weather. At times we had -37 degrees celsius and we were quite worried that our 5DMii cameras would turn into ice cubes, but to our surprise they managed to survive and didn’t let us down once. Neither did the lenses, but one thing we learned – never clean a lens by breathing on it in -30… The battery got drained pretty fast too, so always bring extra batteries and keep them close to your body to keep them warm.

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ric

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Here are some stats from our trip:

Kilometers travelled:

STHLM – Copenhagen – 610km
Copenhagen – Aalborg – 305km
Aalborg – Klitmoller – 105km x 2

Stockholm – Oslo – 527km
Olso – Tromso  1400km
Tromso – Lyngen – 76km
Tromso – Svolvaer – 420km
Svolvaer – Reine 120km
Reine – Narvik – 358km

Narvik – Gallivare – 298km
Gallivare – Ammarnas – 414km
Ammarnas – Jokkmokk  321km
Jokkmokk – Gallivare – 94km
Gallivare – Stockholm – 1137km

time period =  31.01 to 18.02

total = 7200 km circa

Hotels = 8
Planes = 7
Cars = 3
Train = 1
Boats = 1
Snowmobile = 2
Dogsled = 1
Snowcat = 1

Stuff lost
1 jacket
1 iPhone
1 passport

Food
Burgers 80%
Chinese 5%
Other 15%
Norwegian fish 0%

Back with about 150 gb footage

  1. Great videos, guys.
    What lenses you used?

    stan 2011-04-01 22:31
  2. Riccardo This is beautiful you sick!!!!

    Ahmed Shaker 2011-04-02 11:21
  3. top work. makes me miss the north.

    nuzzaci 2011-04-02 15:27
  4. Beautiful.

    Andrei Robu 2011-04-03 16:21
  5. @Stan We used a 24mm 1.4, 50 1.4 and 50 1.2, 85 1.2, 100mm macro and a 24-70

    Jakob Nylund 2011-04-03 22:21
  6. Just Stunning.

    Dave 2011-04-04 09:09
  7. Awesome !

    can’t find the credits for music ?

    Thomas 2011-04-05 13:41
  8. Supernice videos guys! Naturepron.

    Kalle E 2011-04-06 09:22
  9. Scandinavia in it’s essence _ reminds me of home way up north.

    Martin Lindelöf 2011-04-11 10:30
  10. Great stuff!

    Calle 2011-04-11 12:29
  11. wow, amazing shots. way to capture these mini adventures

    Scott 2011-04-11 17:57
  12. Gorgeous work guys. You really should send this to Canon and show them just how far you can push those things!

    Adele 2011-04-25 14:47
  13. Love the typography.
    The font on the digital work looks a little more rounded and rougher, but I could be mistaken.

    I like it a lot.

    James 2011-10-22 18:06