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Case Study / Battle of the Cheetos

Battle of the Cheetos

An online food fight taking place on websites all across the internet making the Cheetos products come to life.

OUR ROLE

In collaboration with Goodby Silverstein & Partners in San Francisco, we developed an unusual online game for Cheetos. A food fight taking place on websites all across the internet making the Cheetos products come to life. North Kingdom was responsible for refining an early creative concept, doing the technical development and execution. This called for the expertise of our in-house talents in storytelling, design, user experience design, 3D, animation and programming together with some external partners.

CHALLENGE

There were two challenges here. One was how to create the experience of a normal website being transformed into a battleground before your eyes. The other was to create an immersive multiplayer casual game with a low threshold but still complex enough to keep people interested.

SOLUTION

By building a world of Cheetos warriors and weaponry we created multiplayer online game surprisingly rich on cool looking details and with a funny storyline. A lot of attention was also given to the underlying game mechanics in order to create variation and challenges for repeated playing.

TARGET GROUP

18–40 year old snack loving men with a mischievous mind.

PARTNERS

Rallymedia, Dreamfield and MindFunk.

HIGHLIGHTS

Site of the Month (SOTM) at FWA for the month of July 2010 3rd in People Choice Awards – Website of the Year 2010 at FWA Visit site

CASE MOVIE

Credits to Goodby Silverstein & Partners for this case movie.

Case Studies