North Kingdom

Coke Zero the Game

OUR ROLE

We developed the online concept in close collaboration with Coca-Cola Germany. North Kingdom was responsible from concept through filming, production and delivery, collaborating with many of our favorite partners and subcontractors.

CHALLENGE

While setting a unique creative direction for the game experience, our ideas also had to integrate with the direction already chosen and implemented by Coke: “life as it should be”.

SOLUTION

The Coca-Cola Zero challenge is an online browser-based action game where the users will find themselves acting out the adventures of the main character, Tim, in order to experience UEFA EURO 2008 and football as it should be. The story begins with Tim spending his last money on a bottle of Coca-Cola Zero when he suddenly is approached by three beautiful women. The women will show him what life and football as it should be is all about. But then he has to get inside the arena and reach the VIP area in time for the beginning of the match. The overall game objective is to play the game of overcoming the challenges that lay in front of Tim as he move towards the inside of the arena.  Will he make it to the VIP area in time and get the full experience of UEFA EURO2008 and football as it should be?

TARGET GROUP

This was a campaign for the German market. The specific target group was young German men, aged 20-29 years old.

PARTNERS

Dreamfield, Rallymedia

HIGHLIGHTS

FWA Site of the Day
FWA Site of the Month
Clio Awards – Bronze
Cannes Lions – Silver
Rolled out in more than ten markets outside of Germany.

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