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July 6th, 2011
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Case Study / The Toyota Avalon 2011
The Toyota Avalon 2011
Presenting the new Toyota Avalon 2011 in an entertaining and not so technical way. All with style and class!
OUR ROLE
In this project we worked in close collaboration with Saatchi & Saatchi LA. We transformed their concept into an entertaining and quite unusual car presentation. North Kingdom was responsible for concept development and execution. And as always we worked closely with our great external partners.
CHALLENGE
How can we do an entertaining car presentation entertaining and get away from the typical technical tone? How can we add the right touch of humor to it and still be elegant?
Another challenge was to present the car’s specific features without adding lots of info text and often quite boring facts. We wanted to go away from the very common “hotspot” presentation of cars. And of course another problem to solve was that the new car model wasn´t yet available.
SOLUTION
This is an online experience that takes you for a short trip through five destinations and five features. An exclusive 60´s show where you can interact with the host and hostess or just sit back and relax, enjoy the many features and listen to the sweet soundtracks.
TARGET GROUP
40-55 years old who desire to live comfortably but not extravagantly.
PARTNERS
Stopp (3D and postproduction), Dinahmoe (sound), Direktörn & Fabrikörn
HIGHLIGHTS
FWA Site of the Day 8 july 2010
