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July 6th, 2011
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Case Study / Toyota Auris Hybrid
Toyota Auris Hybrid
Months before the launch of the Toyota Auris Hybrid, we teamed up with Saatchi & Saatchi and used advanced augmented reality technology to let users test drive the car on their own desks.
OUR ROLE
We worked closely together with Saatchi & Saatchi Düsseldorf to make this Augmented Reality testdrive for the new Toyota Auris Hybrid car. North Kingdom were responsible for the Augmented Reality module of the site, the framework and the rest of the site was designed and developed by Saatchi & Saatchi.
CHALLENGE
How do we let people test drive a car, when we don´t have the car yet?
SOLUTION
By using advanced Augmented Reality we managed to let people test drive the car on their own desks. Via use of multiple AR markers all showing different objects, users are able to build their own car track and have the car drive around in it. The car interact with all the objects in a unique way, and depending of in what order you place the objects they will show off different key features of the car. The cleanest test drive ever!
PARTNERS
Mikael Emtinger, Edvin Besic, Zoink Animation, Magnus Oliv, Christian Björklund
HIGHLIGHTS
FWA Site of the Day 28 june 2010
