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Case Study / Vodafone Future Vision
Vodafone Future Vision
Vodafone, the world’s largest mobile operator, wanted to demonstrate its commitment to the future of mobile communication. Utilizing the Internet, Vodafone needed to engage consumers by illustrating what future technologies might enable them to do, at a time when people in general questioned the need for mobile technology.
OUR ROLE
Working closely with Vodafone, our tasks involved ideas, concept and execution.
CHALLENGE
We needed to demonstrate how mobile technology might be used and experienced 5 – 10 years from now, without saying that this is how the future will actually be. A key consideration was to show the future, without actually being too ‘futuristic’ – all the time keeping optimal site performance in mind.
SOLUTION
Instead of making the future vision too technical, we created a human approach, enabling the visitor to relate and recognize individual situations. Our solution was based on different themes: Entertain, Work, Care and Belong. Depending on the theme chosen, you would follow a person into the future through everyday situations, facing different solutions in which mobile technology could be involved. Underneath the strong visual experience layer, there was also a technical layer with more text information for people interested in not only experiencing the future, but also reading and learning about the devices and techniques.
TARGET GROUP
Consumers from around the world interested in Vodafone and mobile technology and services.
PARTNERS
Paregos, AkrylIP, Chalet, Tonteknik, Håkan Moberg Photography
HIGHLIGHTS
Most awarded Internet Website in the world 2004 with Gold given at most major competitions, including Cannes (2 Golds) and the One Show, among others. Resulted in heavily increased website traffic to Vodafone.com for many months thereafter.
Cannes – 2 golds
One show – gold
CIB Awards – gold
FWA Site of the Day
FWA Site of the Month
FWA Site of the Year
FWA People’s Choice of the Year
Resume Sweden
New York Festivals
BIMA Aw
