Adidas Archive

A digital museum, made to preserve adidas heritage.

How do you make sure that the founding values of a brand are carried on into the future and stay away from worshipping the ashes?

History Management is a department within the adidas Group that is dedicated  to provide a unique, living and authentic heritage of the brand. Its mission is to connect the past, present and the future in making sure that adidas stays the leading sports brand in the world.