In 2006, we worked on creating the campaign site for the Got Milk campaign. Then, in 2007, we got another shot at it. Goodby, Silverstein & Partners contacted us to create an online board that would be based around a criminal family and their struggle to get hold of the glass of milk that will cure all of their deficiencies.
Get the Glass
An interactive board game, made with California Milk Processor Board and Goodby, Silverstein & Partners
Get the Glass - Case Video
Once again we worked closely with Goodby, Silverstein & Partners, and transformed their early concept into an engaging gaming experience – more specifically, bringing expertise in design, animation, film, 3D modelling, programming and production.
This project really challenged North Kingdom on the highest creative level. First of all, there were high expectations after all the awards we received for Got Milk in 2006, and we knew we had to make this stand out. Also, we needed to make sure that the benefits from drinking milk was clearly communicated thoughout the game. Once we agreed on the conceptual path and the execution, the production had to be done in less than 4 months. That proved to be a very tough assignment!
The integrated campaign is centered around the Adachi family, who all suffer from different milk-related shortages/problems. On the website, visitors get to know them better by taking on different challenges and at the same time assuming the risk of getting sent to the prison at Milkatraz. They are taking this risk so they can reach the mighty and highly desireable glass of milk at end of game play.
Second most awarded interactive campaign in the world 2008. Over 4 million visitors, spending an average of over 9 minutes/visit.
Goodby, Silverstein & Partners, San Francisco, USA.