We developed the online concept in close collaboration with Walt Disney Parks and Resorts Online. North Kingdom did the model making, filming, post-production, 3D art and the programming in collaboration with some of our favorite partners.

Challenge:

Making financial planning a fun and interesting concept, finding the right balance between game play and realism.

Solution:

The Great Piggy Bank Adventure is an online browser-based board game in which up to four players guide their characters of choice on their way to their dream goals. The journey goes from the safe village of Fiscalville, through the wild jungles and finally to the busy Fat City.

During the game, players visit Luciano’s shop where they learn to spend wisely and also experience how the Wolf makes prices go up with his Howl of Inflation. In order to earn enough money to reach their set goals, players answer financial trivia questions and invest their money in the three piggy banks; Mellow Yellow, True Blue and Red Hot.

Each of the three levels ends with a mini-game challenge where players can show their skill and hopefully get all the way to their dream.

Target Group:

This was launched together with an exhibit with the same name at Innoventions at the Epcot theme park in Walt Disney World, Florida. One target group was visitors to the exhibit who could expand their experience online, but the game should also work as a stand-alone piece, targeted to English-speaking children from  8-14 years old – as well as their parents.

Partners:

Dreamfield, Direktörn & Fabrikörn, Paregos, Mindfunk

Highlights:

Best Game Site, Web Award 2009
Outstanding Achievement Awards in both Games and Financial services categories. – Interactive Media Awards competition for 2009
Bronze award in the American Advertising Federation’s 2010 ADDY Awards
Outstanding Website Award – Internet Advertising Competition

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Working directly with Coke we handled strategy, concept and execution.

Challenge:

The challenge was to continue to build the brand and create loyalty in order to drive home the intrensic message of ”Real Taste – Zero Sugar”. Also, integrating our digital campaign with the TVC about a guy in a impossible situation, developed by Grey Copenhagen, was important.

Solution:

We were inspired by the TVC that was created by Grey and we wanted to develop a backstory of the Coke Zero SWAT team that comes to the poor guys rescue when everything seems lost and a good ending appears impossible. Our solution was to create a rich online story about the secret headquarters of the Coke Zero SWAT team. A hidden and well-kept base camp where a team of super women are identifying and rescuing guys that end up in impossible situations, because they are just guys…

A digital platform to support the main experience was created consisting of a Facebook fan page, a YouTube channel and a rich media banner campaign.

Partners:

Dreamfield, Dinahmoe, Artopod, Isotop

Highlights:

FWA Site of the Day
Rolled out in over 20 markets/languages

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How do you explain complex technology to an average person that can help us all save the environment? The technology is called The Smart Grid, which basically is an energy system that knows when you need energy – as well as when you don’t.

Solution:

What we did was create a 3D world where the complex system came to life right before the user’s eyes. By inviting the user to interact with the system, the user could instantly see the results of how the Smart Grid helped save energy.

Target group:

American energy consumers connected to the giant domestic power grid.

Partners:

Visual Arts (3D partner)

Highlights:

Cannes Cyber Lions – bronze
Clio Awards – silver
FWA Site of the Day
FWA Site of the Month (February 2009)
FITC AWARDS – Best in Show 2009
FITC AWARDS – Best Experimental Flash 2009
FITC AWARDS – Best Flash Visual Design 2009
Creative Review Annual Awards
CEBA Award
Buzz Award
Platinum PR Awards – Finalist
One Show Interactive, Interface Design – Bronze
One Show Interactive, Corporate Website – Silver
Art Directors Club Website, Product/services promotion – Gold

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The big challenge was to find the right technology to make the execution both nice looking and responsive – as well as make the augmented reality piece interesting and entertaining for the user. And there were lots of small technical challenges, such as finding the right marker.

Solution:

After experimenting with Alchemy and some other 3D engines, the final solution was created with the FLARToolKit and Paper Vision. A hatch similar to one used in a pop-up book made the solar and wind energy animations come alive in the user’s hands. Interactive touches like the wind turbines being accelerated by blowing into the microphone on a computer, which in turn lit up the lights in the house, and an interactive soundscape added to the experience.

Target group:

American energy consumers connected to the giant domestic power grid.

Highlights:

The first ever interactive commercial augmented reality piece. Featured in more than 100 newspaper articles and blogs, e.g New York Times, Wall Street Journal and Popular Science. Over one million people watched the AR demo video on YouTube.
FWA Site of the Day
FWA Site of the Month (February 2009)

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Answering questions about the environment, feeling that you make a difference and that knowledge is power – at first glance, this proposition doesn’t sound like too much fun….

Solution:

Add Dr. Panda, three evil monsters, guns and ammunition – and it’s a whole different story!
Dr. Panda needs you to help him protect our planet by answering the questions correctly and sucking the energy from the three monsters threatening to kill our earth – the Pollution Demon, the CO2 Emitter and the Energy Waster.

Target group:

Chinese school children between 9-12 years old.

Partners:

Therese Larsson, illustrator
Thom Vaughn, sound design

Highlights:

Reached goal of registered visitors to the site.
Shortlisted for One Show
Spikes Asia Digital Silver Spike

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Production partner to Advertising Agency of the Year 2007, Saatchi NY, to create the online experience of the JC Penney back to school campaign ‘Get That Look’. Involved in concept development, film production, post production, design, flash and 3D production.

Challenge:

Create  an interesting and engaging interactive storytelling experience for four of the main characters in the Breakfast Club-inspired commercial.

Solution:

What started as a four-day shoot in South Central, Los Angeles with director Justin Francis, two months later became four entertaining interactive stories of Decree, White Tag, Fabulosity and American Living – where the users not only could play a unique game of each character, but also change the way each story could end. A product-focused, yet highly entertaining web experience that made it easier for American youth to look cool after their summer vacation was over.

Target group:

American high school kids.

Partners:

HSi Productions (film production), Visual Art (film and post production), Tenmusic (sound design)

Highlights:

The FWA ‘Site of the Day’ July 2008.

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BBH London presented us with a concept idea, which we refined together with them. We continued to work closely with BBH as we developed the game logics, graphic design, 3D animation, sound, casting, film and front-end programming.

Challenge:

Our task was to create an engaging game with humoristic references to classic beat ’em up games. The goal was to make it fun to play for visitors that didn’t necessarily need any previous experience from games of that particular genre.

Solution:

The game we created consisted of a classic three level tournament, wrapped up by a short video with live action storytelling. Advanced moves with special effects were triggered by taking products from the customer brand. At the end of each fight there is a final move in enriched 3D that demonstrates There’s nothing like a Mentos kiss.

Target group:

Primarily 18-24 year olds of both genders.

Partners:

Dreamfield, Rallymedia

Highlights:

FWA Site of the Day during the first week after launch.

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HyperHappen says ‘To deliver work, we have relationships in place with the best production companies, locally and around the world.’ Well, our role was to be their beloved partner in crime. As such, we created the full online experience; starting with concept development, art direction, 3D animation and flash production.

Challenge:

How do you continue the saga of what is arguably the worlds most famous gorilla? And then, take it one step further online? Our mission was to create a natural habitat for the Cadbury Gorilla and its follow-up campaigns, which all promote the great tasting chocolate bar – Cadbury Dairy Milk.

Solution:

Meet the longest url ever produced at North Kingdom. Introducing ‘Glass and a Half Full Productions’ – www.aglassandahalffullproductions.com. Inspired by the delicate history and heritage of Cadbury’s chocolate production, the user can experience a fictional facility from a first person perspective and discover why the chocolate tastes so great. To keep visitors interested, a small challenge is embedded in the walk-around experience.

Target group:

Young men and women with a liking for chocolate bars made from 100% natural dairy milk and organic African cacao beans.

Partners:

Deadmono (sound production)

Highlights:

The FWA ‘Site of the Day’ June 2008.

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North Kingdom lead the campaign from concept through to full production.

Challenge:

Create a simple, iconic and engaging experience that will increase the curiosity of the five capabilities of the iQ among young urban city dwellers.

Solution:

The solution came about whilst playing around on the Wii! Mario Kart was our inspiration; a virtual test drive was born in a stylish racing game manner. The virtual test drive empowers the user to experience the five main iQ features from a test drivers perspective. We designed five missions within abstract environments that expressed the topics flexibility, agility, safety, technology and ecology. The goal was to enrol users to sign up for the beta-test drive

Target group:

We wanted to inspire young urban city dwellers to take a peek at Toyota’s new iQ.

Partners:

David Sjölander , 3D Digipunk, Illianced, Isotop, Ben Lukas Boysen also known as HECQ.

Highlights:

We produced a smooth driving simulation by merging the real-time papervision 3D car with pre-rendered back and foreground images.  FWA as ‘Site of the Day’ 5th February 2009.              

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During the first days of Autumn in 2007, in a dark hangar, somewhere in the heart of Europe, our team was among the first people in the world to lay their eyes on a beautiful and ingenious creation from Toyota. The reason why we were there? To help introduce this little creature to the most complex car market in the world – Europe.

Challenge:

When a company like Toyota puts its greatest minds together, the most inspiring and great innovations in car manufacturing come to fruition. The company is also an acknowledged leader in environmental technologies. But how do you create awareness among people in big European cities, when the very essence of all those things are assembled in a car model? For more than a year we worked very closely with Toyota Motors to make this car public – from the time the concept car was officialy introduced at the Frankfurt Car Show 2007, to the launch of the production model in Paris 2008. All over Europe, a very specific group of drivers were targeted.

Solution:

The introduction of IQ was accomplished by launching online games in phases during the Autumn and Winter. Each game featured an intriguing story of three big city inhabitants who were very concerned of the evolution of their urban lifestyles. Three challenging missions for the users and a banner campaign were included as part of the campaign. In the end – a car and a trip to Tokyo were used as incentives to encourage people to participate.

Target group:

Young conscientious big city men and women who are fed up with SUVs and are searching for a new form of urban transportation.

Partners:

Digipunk (3D), Dreamfield (film and post production)

Highlights:

In our opinion – the most complicated online game challenges in history.
FWA Site of the Day

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