
Today we are super happy and extremely proud! We won our 50th FWA Award since our first SOTD in October 2003! More to come!
Read more — FWA Top 100 Most Awarded

Today we are super happy and extremely proud! We won our 50th FWA Award since our first SOTD in October 2003! More to come!
Read more — FWA Top 100 Most Awarded

“3 Dreams of Black” is a Chrome Experiment written & directed by Chris Milk for Danger Mouse and Daniele Luppi’s ROME album, featuring Jack White & Norah Jones. Developed in WebGL and optimized for Google Chrome.
Most of what you see during the experience is not video, but is real-time rendering of visual models through WebGL, a technology that brings hardware-accelerated 3D graphics to the browser.
Besides the musical dream team constellation, director Chris Milk and the friends from Google Creative Lab, there has been an astonishing team of extremely talented and skilled individuals who all made this happen like. Our role has been to lead the development across all disciplines. And we are amazingly proud to be part of this.
Stay tuned for more updates and behind the scenes very soon!
Twitter: #rome #webgl
Related information:
THE MAKING OF A DIESEL COMMERCIAL
How do you find a way to make a TV commercial about watches feel unique for an equivoque and bold brand like Diesel? A brand that always goes up on the barricades to challenge the perception of normal? What angle can you possibly take to encourage the brands provocative philosophy and message of ‘Be Stupid’?
Well. Here is one take on it.

North Kingdom was appointed to create a series of films for Diesel that communicated their line of watches autumn 2010.
At an early stage the team thought that the very production of the films should be a statement itself. Like a manifesto of Diesels message of ‘Be Stupid’, which essentially means liberating yourself from society’s conformity. A new way of rebelliousness, if you will.
A few weeks back we launched an augmented reality game for SCION together with the San Francisco based agency Attik. Take on the machine is a fast car racing game with elements from classical arcade games you used to find at your local video store back in the days. The Machine city has turned against you and you have to get out before it’s too late. Hold up the marker in front of your webcam and use it as a steering wheel as you dodge appearing obstacles at high speed. There’s only one track, but just as in those old arcade games it takes real effort to master it.
Try it out at www.scion.com/takeonthemachine/ar


This is cool! For the second time the last three years, we are on the 2010 Creative 50 list. It’s a list where Ad Age and Creativity celebrate the year’s most inspiring thinkers and innovators.
“Welcome to the fifth annual Creativity 50. Each year, we cite those people and companies that made the biggest impact across all areas of creative culture. There are advertising and marketing people on the list. There are also tech pioneers, designers, directors, entrepreneurs, and others who challenged the established way of doing things and inspired with their action.”
Read the whole article here: creativity-online.com
Creativity writes about North Kingdom;
“From GE’s Smart Grid augmented-reality site with Goodby, Silverstein & Partners, San Francisco, to Adidas Teamgeist for the German sports brand, North Kingdom has built a Swedish digital-production agency with work that can translate to any culture, anywhere in the world… The agency actually likes the challenge of working with shops in other time zones and thinks its northern location, away from the creative hotbeds of Amsterdam and New York, means its designers and developers can concentrate on one project at time, since “every single pixel needs love.”
I’m not so fond that they only have the co-founders presented thou, when it is an award for the whole team; from Gothenburg, through Klaverström and Stockholm up to Skellefteå.
However, keep up the good work folks, it’s the third time that is the hardest ;)

Cool also to see Lady Gaga on the same list! She is doing some crazy stuff out there! However, I would rather do a project with her then be on the same list… :)
TOP 50 Creative People
(These are not presented in any specific rank order)
Roger Stighall, Robert Lindstrom, David Eriksson, Co-founders, North Kingdom
Sachin Agarwal and Garry Tan, Founders, Posterous
Blaise Aguera y Arcas, Architect, Microsoft Live Labs
Craig Allen, Art Director, and Eric Kallman, Copywriter, Wieden and Kennedy Portland
Karin Dreijer Andersson (aka Fever Ray), Musical Artist
Marco Arment, Lead Developer, Tumblr; Creator, Instapaper
Kathryn Bigelow, Director
Neill Blomkamp, Director, RSA
Alex Bogusky, Chief Creative Insurgent, MDC
James Cameron, Director
Roy Choi, Mark Manguera, Founders, Kogi
Damon Collins, ECD RKCR/Y&R
Dennis Crowley and Naveen Selvedurai, Co-founders, Foursquare
Andreas Dahlqvist, ECD DDB Stockholm
Bart Decrem, CEO Tapulous
David Droga, Founder, Creative Chairman, Droga5
Dave Eggers, Author, Founder, McSweeney’s
Daniel Ek, Co-founder/CEO, Spotify
James Farley, Group VP Global Marketing, Ford
Cindy Gallop, Entrepreneur, Founder IfWeRanTheWorld.com
Lady Gaga, Musical Artist
Christian Haas, Creative Director/Associate Partner, Goodby, Silverstein & Partners
James Hilton, Co-founder/CCO and Rei Inamoto CCO, AKQA
Damon Horowitz, Co-founder, Chief Technology Officer, Aardvark
Mike Hughes, President, Martin Agency
Jonathan Ive, Senior VP Industrial Design, Apple
Jan Jacobs and Leo Premutico, Co-founders, Creative Directors, Johannes Leonardo
Matt Jones, Director of Design, Berg
Spike Jonze, Director, MJZ
Linus Karlsson and Paul Malmstrom, co-founders/CCOs, Mother New York
Ashton Kutcher, Founder, Katalyst Media
Tom Kuntz, Director, MJZ
Michael Lebowitz, Founder/CEO, Big Spaceship
Carol Lim and Humberto Leon, Co-Founders, Opening Ceremony
Pranav Mistry, PhD Candidate, MIT Media Lab
Ty Montague, Co-president, CCO North America, JWT
Tor Myhren, CCO, Grey New York
Filip Nilsson, Creative Director/Chairman, Forsman & Bodenfors
David “Nobby” Nobay, Creative Chairman, Droga5 Sydney
Rob Reilly, Andrew Keller, Jeff Benjamin, ECDs, Crispin Porter Bogusky
Eric Rodenbeck, Founder/Creative Director, Stamen Design
Vivian Rosenthal, Jesse Seppi, Co-founders/Designers/Directors, Tronic
Matt Ross, Creative Director; Matt Oxley, Head of Tech, Tribal DDB London
Keith Schofield, Director, Caviar/El Nino
KR Sridhar, CEO, Bloom Energy
Matthew Szymczyk, Hans Forsman, Creative Directors, Zugara
Iain Tait, Global Interactive ECD, Wieden and Kennedy
Andrey Ternovskiy, Founder of Chatroulette
Ray Tintori, Director, Partizan
Ge Wang, Co-Founder, CTO, CCO, Smule

Yes, we have moved into our new Stockholm office but it’s still a lot of work to do before it’s all set. One thing I’m looking at right now is a fireplace that we will build in the foyer. We talk a lot about storytelling and how we use it at NK, as it is an important part of what we do. The fireplace would be not only a symbol, but also have a real purpose as a gathering place for the storytelling.
The picture below was taken in Svansele, outside of Skellefteå, where we had our Teamdays in 2008. This was the picture that gave us the idea to build a real fireplace in our office (with gel fire of course), so we in a near future, hopefully, can gather around it for storytelling and creating new great ideas.

Svansele 2008. North Kingdom tell stories…. Hans Eklund, Daniel Ilic, Klas Kroon, Mikael Forsgren, David Eriksson, Mathias Lindgren, Daniel Wallström and Lucian Trofin.
Inspiration for the design have been found from old fireplaces in north and from the lovely “Zero” from Ak47 in Italy.
This is the new North Kingdom website. It has been a long time coming, but you know how it is. We have been working with so many fun and interesting projects these past years that our own website has been in the shadow for a long long time. A few of you are probably wondering, “Where is the awesome flash?” “Where are the 3d characters?” “iPad friendly?” ”Huh? Is this another Wordpress based website?”. Answer is Yes! Less is more, or so they say. And they also say “Content is King”.
The idea of our new showcase is to show off our work, without any clutter and fancy animations. We will be adding “behind the scenes” material to some of our cases so you can follow our journey and how we work, from start to the very end. Hopefully that will inspire you. And there will also be other posts about things that are happening around us, trips, thoughts, tech-talk and all that jazz. Stay tuned for more folks and thanks for your patience while waiting for this launch.
So. We finally made the bold move. We left the old town in Stockholm for a new destination: Kungsholmen. This is now where we reside. We all feel the energy in the new office space and enjoying the benefits of several creative spaces on the inside. Some thoughts about the new location: more meeting and brain-storming rooms, a workshop, a big cosy kitchen and a game-room. We might even build a little light therapy room, for those who seek to be enlightened in this dark side of the year. It’s important to get the energy going! All and all, we are very pleased with the new space. Stay tuned for more updates on what will come out of here and don’t miss the images below for an inside look. (more images to come!)



For this years FWA SOTY, we had amazingly two (out of 12 sites) on the short list.
Our adidas teamgeist site came in second place, which is really fantastic. It is always hard to finish second, but considering all the nice sites that have been featured as site of the day, it is quite amazing that we could finish second.