Michael Ballack, the captain of the German national soccer team, concentrating before a film shoot and Rene Adler, the goalkeeper, is doing an interview in front of our scenography. Cologne, September 2009. A couple of exciting days for us from North Kingdom when the film shoots for Adidas Teamgeist took place.
Here is my personal thoughts and pictures from this autumn. These “Making of” parts have been very important for me to me to keep when I want to collect parts of the process, which never is seen in the final result and to have something to look back on when we work with new projects in the future. Working as an Art Director for this kind of projects can be pretty difficult. Big complex game campaigns for big brands, where lot of different parts runs parallel. You need to keep everything in the same style and quality, and you always have a client with very high expectations. Times like that, the most important is to have a well working team, which we have in North Kingdom! Many of us at NK have been working together over ten years so we know each other very well. Nobody is afraid to say what he or she thinks. A project will never turns out good if people in the team don’t say what they have in mind. It is so true that the details will betray you, so when Marcus Ivarsson (our Project Manager) said “Every single pixel need love” I couldn’t agree more.
