North Kingdom part of the world’s first “end-up” with Tele2
In collaboration with Åkestam Holst, Tele2 has started the world first “end-up” – instead of a typical start-up. Tele2 has a fully equipped office and sponsorship ready for the best business idea – the only thing missing is the actual idea.
The usual way for most businesses in the beginning of their progress is to start with an idea and look for investors that might be interested in the business idea. Instead, the order has been reversed. The end-up consists of a sponsorship and a fully equipped office ready for the best business idea to thrive.
As a part of “End-up”, North Kingdom has created the campaign site from concept to execution, based on the original concept created by Åkestam Holst. The campaign site is the digital hub where applicants submit their ideas, and plays a central role in the digital presence of “End-up”.
– We are very proud to be a part of the world’s first end-up. It’s a real game-changer for entrepreneurs in this digital era and we are very excited to see where it will lead, says David Eriksson, CCO North Kingdom.
Explore the campaign site and submit your own idea here!