experience design

DISNEY Minetrain

New Fantasyland was opened in 2012. Two years later the main attraction was opened, the Seven Dwarfs Mine Train. To communicate this we helped Disney to create an interactive game experience where you could become and actual miner yourself. In a three chapter story the user was brought through the mines together with the Dwarfes and had to complete several different typical mining tasks in different mini games. At the end a well deserved certificate was given to the persistent audience that gave all they had to become a real miner.