Netflix – Entertainment Made Easy
A campaign to help introduce Netflix to the Nordic markets.
We helped establish the Netflix brand in the Nordic countries by making their first commercials outside the US. Specifically created for the Nordic and European market, they both show the Netflix brand personality and how the Netflix service can fit into people’s lives.
Netflix is a well-established brand in the US, but has no history in Europe which made it hard to stand out against competitors who are rooted in the cable-tv network and therefore familiar brands. At the same time, the knowledge about usage of streaming services is still relatively low and there is a need for educating people on why and how to use the Netflix service.
In a series of TVCs we show the Netflix personality and how Netflix could fit into people’s daily lives.