Vodafone wanted to position itself as the fastest network in Germany against its competitors. So we created a fun and engaging location based Augmented Reality mobile gameplay that helped Vodafone manifest this.
We set out to define and create an AR world that was populated by “Buffer Monsters”, evil creatures that makes internet access slower. By downloading the app people could participate in the hunt, capture the monsters and turn them in for calling credits and other rewards.
Our goal was to develop an entertaining, interactive and virally strong experience in the digital space, that would engage a broad range of users to participate and make them understand that Vodafone is the fastest mobile data network in Germany.
Check out the case film!