Vodafone wanted to communicate how their services are empowering people in an integrated campaign. The ATL (developed by Jung von Matt) focus on visualizing the possibilities and power of the Vodafone network through four main characters – The Netguys. These Netguys can be seen in TVC, Print, Out of Home and also in an interactive experience.
In the interactive channel Vodafone wanted to give their customer a fun, casual and engaging game experience centered around the Netguys characters in the browser. The decision was made to evaluate the all new Adobe Flash 11 platform that allows for creating rich dynamic 3D content in a browser. The ambition in the interactive channel was to further expand the storytelling around the concept of the Netguys. We wanted to highlight some of the actual capabilities of the Vodafone network such as Smartness, Power, Reach & Speed and connect them to each Netguy.