Volvo – XC Travels
Forsman & Bodenfors approached North Kingdom with a concept that would highlight several of the amazing places that you could reach with your XC-car. They wanted the project itself to feel a bit like a club for those who drive XC-cars with a fantastic visual execution that encapsulates exploration, and they stressed the desire for a clean magazine style, so it could also run on an iPad.
North Kingdom created an online guide with the 25 most spectacular winter adventures in Scandinavia, called Volvo Cross Country Travels. Now being an online guide, it was extremely valuable for us that we design an extensible product that would be accessible across multiple platforms, including smartphones. In order to do that and manage the client’s expectations for a fantastic visual execution, we had to create a hybrid solution with HTML5 and Flash that were defined to be optimized for the different devices.