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New work for The Sims!

We’ve created a tool that extends the Sims universe to everyone, for free, leveraging Internet meme culture that encourages self-expression.

We're happy to announce that we’ve created the new Sims Meme Generator for EA. The iconic life-simulation game The Sims recently turned 20 years old and is a cultural phenomenon, as relatable today as it was 20 years ago. Meme culture is also all about relatability. People who are vastly different from each other can bond over awkward day-to-day things. So why not blend the two relatable worlds of memes and The Sims?

The Meme Generator extends The Sims universe to everyone, for free, leveraging Internet meme culture that encourages self-expression. 

Share your creation on social media, and use the #PlayWithLife hashtag for a chance to have your meme featured on the official social feeds or website of The Sims.

Try the Meme Generator out here and create your own meme! 

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Sometimes we eat cookies for breakfast, it’s quite nice - you should try it too! If you don’t know now you know.

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