A Subscription Service For Manga Fans

Mangamo - Service Design

How can we create the Netflix for Manga fans?

Mangamo is a manga subscription service that delivers unlimited access to a robust manga library via your iOS devices. Together with the Mangamo team, we designed and developed the Mangamo app for a global user base. With a bold visual design and smooth reading experience, the Mangamo app entered the comic industry in a fresh and exciting way.


Digital challenges within the industry


The manga industry has been making a massive shift from print to digital, but digital piracy is very common and the cost of legal manga streaming is high. As a new player in the manga space, Mangamo sought out to provide the highest quality reading experience at an affordable price using a subscription model. We worked as an extension of the Mangamo team to create an innovative manga reading experience unlike any other platform out there.




We set out on designing a unique experience manga reading application that builds upon the learnings of manga apps before it. The app would need to work within a global market, as opposed to a Japanese or English only markets – and evoke the strong design sense behind the brand and manga itself.

However above all else, we were also tasked to design, refine, and validate a reading experience that stays out of the way, and allows users to read manga. Because if the reading experience was in any way "faulty" or got in the way of the user's goals, then the entire purpose of the app is for naught.


We brought the bold, lively personality of the Mangamo brand to life through the reader experience.

During the creative process, our main objective was to make the reading experience feel completely natural and personal to the user. We designed multiple view layouts, scroll navigations, filtering and sorting options, as well as options to save, add and reread titles or chapters. Because people generally use mobile reading apps intermittently, it was important that users be able to easily jump in and out of their manga. We ensured that Mangamo could adapt with the user: with the Profile page and History tab, users can watch their library populate and update over time. We combined the functionality of the UX process with the bold visual design of the brand. At the end of the design process, we contributed to the development of the app for a limited beta launch.


We loved working as an extension of the Mangamo team and bringing this innovative thinking to life throughout the design process. Check out the app available on the app store!

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