EA Sports App

The World Cup is the biggest sporting event in the world. Millions follow every match, every goal and every storyline. Yet for most fans, it's still a passive experience.

With the EA Sports App, we set out to bring fans closer to the game they love through a connected ecosystem of experiences that let them play, participate, learn and express their identity as supporters.

The easiest way to become invested in a match is to play it yourself.

We brought the cult classic Sensible Soccer to mobile, giving fans a playful way to connect with the matches before kickoff. Faithful to the original, its iconic one-button controls make it instantly approachable while leaving plenty of room for mastery.

Sensi becomes a playful introduction to the tournament. One that helps fans discover the players, teams and rivalries they'll follow throughout the competition.

Every World Cup is remembered through its epic moments. Now fans can make them their own.

Moments transforms pre-match conversations into something fans can actively participate in. Powered by an AI prediction engine, it analyses the narratives surrounding each fixture together with match data to generate highly contextual, match-specific predictions at scale.

Fans don't simply predict the final score. They predict the moments that will define the match. The first goal. A record-breaking performance. A debut that marks the start of something bigger.

When fans get a prediction right, they don't just earn a reward. They collect a piece of football history tied to their own experience. Over time, those Moments become a personal timeline of the matches, players and stories they were part of.