The Royal Hogs Calling Contest

Together with Supercell and Uncommon, we designed and developed the digital experience behind The Royal Hogs Calling Contest. To celebrate the launch of Royal Hogs Evolution, players from around the world were invited to record their best hog call for the chance to have it become the official in-game sound effect, transforming a game update into a global participatory event.

North Kingdom crafted the end-to-end player experience, from recording and submitting hog calls to browsing, voting and sharing community favourites. We also developed the moderation and administration tools needed to support the campaign at scale, creating an experience that made it effortless for hundreds of thousands of players to participate while giving Supercell the tools to review and manage an unprecedented volume of user-generated content.

The experience attracted 282,416 submissions from more than 50 countries, proving that getting an entire community to scream like pigs is a surprisingly effective way to celebrate a game update. Congratulations to MRPOWERZ1, whose legendary hog call will echo through the Clash Royale arena forever.