Bacardí/Major Lazer Snapchat lenses
Once again set on a journey towards exploring the unknown, we teamed up with BBDO New York, Bacardí and Snapchat to create the world’s first Snapchat lens music video! 🎉
Over 30 million people joined the party, enjoying Major Lazer’s new tune 'Step to The Front of the Line' in a story that played over two Snapchat-lenses, each 30 seconds long.
By embracing the low-poly aesthetic that is inherit to Snapchat, collaborating closely with product developers and finding our own unique technical solutions we managed to create a beautiful and unexpected visual language that augmented the lives of millions of Snapchat users.
With the intention of showing how the campaign helped the award-winning trio to follow through on their mission to 'make the world a smaller place’, please enjoy Major Lazer's awesome tune accompanied by epic footage collected from users all around the world! 👇
Use the Snapchat app and scan these codes to try them out on your own awesome face! 👌