Sagogrynets Resa

Every year since 1960, SVT (Swedish national public TV) has aired the culturally celebrated show “The Advent calendar”. Over time it has evolved into being one of Sweden’s most cherished Christmas traditions with millions of people gathering daily between the 1st and the 24th of December to indulge in a magical adventure leading up to Christmas Eve.

With great love to this cultural phenomenon we were asked to create the digital part of this year’s unique storyline.

The game quickly reached a #1 spot on Swedish AppStore, continuing the success throughout other Nordic countries by climbing charts for top spots on Google Play and AppStore in Denmark, Norway and Finland.