Weetakid is an intergalactic gameplay for kids. The game sees users take control of Weetakid, a happy and lovable yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy’s villain. Weetakid and his sidekick Nibbles must then go on a quest to retrieve the items stolen by the Evil Eater.

An AR marker printed on the back of Weetabix will enable kids to fuel their Weetakid character for game play by feeding it a bowl of Weetabix every morning. At a certain point in the game, players are prompted to point their device’s camera at the back of the Weetabix Yellow Box. The game then launches into an augmented reality sequence whereby Weetakid appears.

Download the app and try for yourself here.