Our two-part challenge begins with “Gamewaves: An interactive music-video of the mind.” Our goal was to utilize EEG readers to capture gamers brainwaves while they game. We then analyzed the data to determine their performance in each of the pillars of gamefulness. This data then fed through a backend to drive all of the visuals above each gamer, and on the massive LED walls.

Attendees would step up to test their Gamefulness by placing on a brain helmet we designed, and play a round of Overwatch or League of Legends. At the end, they received a personal shareable graphic via a WeChat application, showcasing how they performed.

Part two of our challenge was in designing the booth itself. Our 3D team worked closely with Wieden+Kennedy, and the manufacturing partners to bring to life a gorgeous, color-drenched booth unlike any other. The de-facto statement pieces being the giant floating brain hanging above the Gamewaves booth, and the two glass brains off to the side.